$89 Limited Time: 50% Off The SDR Growth Mindset Course
Are You a Current or Aspiring B2B Sales Developer, aka, SDR?
In too many cases, SDR earnings don’t match the value, time investment, stress and obstacles that are inherent to this role.
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I know from experience.
I've spent nearly two decades in B2B sales, and since 2017, have helped over 100 clients across SaaS, Crypto, High-Tech, Manufacturing, Real Estate, Professional Services, Education, and Government build pipelines and drive revenue as an outsourced sales solopreneur.
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Throughout this journey, I’ve experienced the same struggles that most sales developers face.
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But in 2019, something changed. I figured out how to 4X my annual earnings year-over-year and reduce stress in my role, while being able to:​
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Generate 3,000+ booked meetings with qualified prospects
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Show social proof of customer satisfaction through extensive testimonials (here)
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Produce over 60% of the case studies for a globally top-ranked, B2B lead gen agency
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Create over 550 segmented outbound campaigns for a variety of ICPs
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Create $20M+ in SMB client pipeline & revenue through strategic cold outbound
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This breakthrough came from realizing that creating high-trust relationships was the sustainable competitive advantage that I was searching for in B2B sales development.
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I've now put everything I've learned into a high-impact course that will help active and aspiring B2B sales developers maximize their earnings through creating high-trust relationships.
Hello - I’m Brennan Farrell
B2B Sales Leader and Creator of The SDR Growth Mindset digital course.
I created The SDR Growth Mindset for active and aspiring B2B sales developers who want to:
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Maximize their earning potential
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Reduce stress
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Achieve more sustainable success in their role
​Acquiring and sharpening hard-skills, using the latest technology and adhering to best practices are important. However, the key to achieving the outcomes above is operating with a mindset that creates high-trust relationships.
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This is because B2B sales are relationship-driven across every stage of the funnel.
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​If you are an active SDR, aspire to become a B2B sales developer or have interests in B2B sales, this course is for you! In it, I'll teach you how to maximize your earning potential through creating high-trust relationships across every key element of your entire workflow, from beginning to end.
About The Course
A Transformative Course for SDRs Ready to Maximize Their Earnings.
The SDR Growth Mindset is a 31 video digital course with over 15 hours of content, designed for SDRs and B2B sales developers who want to crush their current income ceilings, reduce stress and achieve more sustainable success. I've done just that, and I created this course to help other B2B sales pros do the same.
Via on-screen video, I lead students through a step-by-step approach to developing high-trust relationships with sales partners, prospects and customers, from the very beginning of go-to-market planning through realizing customer LTV potential - the entire sales process.
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Are you an active SDR who is struggling with:
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An income plateau?
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High stress from having to hit unrealistic KPIs?
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Low creativity due to micromanagement?
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Low morale from facing high rates of rejection?
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Are you an aspiring SDR who:
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​Wants to avoid common pitfalls that lead to stress and burnout?
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Is interested in hitting the ground running with a proven B2B sales development playbook?
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Desires to become a top performer and earner?
On the other hand, you may be an Account Executive, B2B business owner / sales leader, aspiring B2B entrepreneur, student, or in-between roles, and have interests in B2B sales development.
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Regardless of your experience in sales, your geographical location, the size of your company or what you are selling, the key to sustainable success in B2B sales development is operating with a mindset that perpetually creates high-trust relationships.
The SDR Growth Mindset is that mindset. It’s proven. It’s adaptable. It’s timeless.
Course Outline and Lessons
PART 1
Foundation​
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Instructor Overview and Course Introduction
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Key Terms Glossary
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ICP For This Course
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The Truth About Being an SDR
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Adopting The SDR Growth Mindset
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Mindset, Values, Trust and Hope 101
PART 3
Launch and Optimization
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Launching Your Outreach
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Post-Launch: First Few Weeks
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Shifting Your Outreach Strategy
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Prospect Management
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Supporting Your Sales Partner
PART 2
Pre-Launch: Building a High-Trust Relationship with Your Sales Partner
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First Impression
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Kickoff Meeting
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Immediately After Kickoff
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Segmenting Your ICP
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Building Lists
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Outbound Approach
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Outbound Cadence
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Creating Messaging
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Project Example, from Segmenting Your ICP through Creating Messaging
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Trust Building Opportunity Summary
PART 4
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Course Summary from Parts 1-3
BONUS MATERIAL
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Handling Different Sales Partner Personalities
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How to Scale Your Time To Earn More
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SDR Career Progression Options
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12 Lessons I’ve Learned
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Hub of Inspirational Quotes
What’s Included
Relationship-Building Core Values
Easy-to-follow strategies for how to use Integrity, Punctuality and Tactical Persistence to build trust with internal sales partners, prospects and customers at each stage of the typical SDR workflow.
Real-Life Case Studies
Case Study examples incrementally throughout the course.
Built-Out Example Project
Creation of a segmented ICP and a full project example from establishing sales goals, establishing the right outbound approach, creating an outbound cadence and creating multi-channel messaging.
Application Questions
Practical and reflective application questions to solidify what you've learned and put strategies into action.
Course Testimonials
"I had the pleasure of working with Brennan years ago in B2B sales development, and I can’t think of a better person to distill the essentials of becoming a top-performing and top-earning SDR. Whether you’re an aspiring or current SDR, you won't regret investing in The SDR Growth Mindset."
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– Cesar, Owner of Cesar A. Garcia Agency, Inc.
